By Jenn Kelley on Nov 14, 2018 1:20:00 PM
The digital marketing landscape continues to change and evolve at a fast pace. Every year sees companies, businesses, and brands refining and building upon new as well as old ideas. The hot trends of last year were chatbots and social media influencers. With 2019 just around the corner, however, one begins to wonder what the hottest trends will shape up to be next year.
Predicting the trends for the next year is certainly not a perfectly reliable sciences, but businesses can benefit tremendously by having some foresight about the trends that are more likely to take over in the future. In this article, we break down the 6 most important trends in digital marketing to watch out for in 2019.
A digression from old school digital advertising, native advertising refers to ads on social networks with traditional post formatting. The ads are displayed on the user's timeline as part of an organic stream of updates. The result is ads that don't end up disrupting the user, and are communicated to users seamlessly. Brands can hence forge better connections with their prospects - hence resulting in more conversions.
Micro moments are a new trend within consumer behaviour. The idea is to capitalise on the users looking for an instant solution to their need or want. For example, a user spontaneously using their smartphone to find the most suitable restaurant around. If you provide the right information to the user at the right time - you will be able to make use of micro moments to your advantage.
With the advent of voice search tools like Siri, Alexa and Google home - voice searches are beginning to account for a major chunk for daily Google searches. In order to accommodate for when voice searches inevitably take over in the future, make sure that you business is accounting for the difference between voice and text search - and how way users search on the Internet is going to be different this way.
While voice search happens to be rising to the top, visual search isn't far behind in the top preference for online searches. In fact, the whole retail industry will be impacted tremendously as visual searches become more and more common. Since visual searches are based on using images to search a query - your business must accommodate for these kinds of searches too.
The attention span for the average user continues to dwindle over time. Video advertisements are a good way to sustain your audience’s attention and keeping them interested. Fact is, most users prefer watching video ads over reading articles or blog posts. It has been estimated that 80% of web traffic will be videos by 2019.
Content Clusters allow you to devise a group of content around one topic. This is meant to accommodate the Search Engines’ preference for content over mere keywords. You can use long tail keywords at the end of these Content Clusters in order to rank high on search engines.